|
|
July 1, 2009 For Immediate Release
 Leader Technologies Signs Agreement With Epson Printers To Distribute Its
LTCM® Direct-to-Desktop Communication System
Newport Beach, California - Leader Technologies Incorporated announced today that it has entered into an agreement with Epson, the leading supplier of ink jet printers and all-in-one office devices, to distribute its LTCM direct-to-desktop communication service on products that ship in the United States and Canada.
Epson will use the service to communicate more effectively with its customers that opt-in to receive their messages. Epson will segment messages to be delivered over its News and Announcements, Specials and Promotions and Supplies
topics on the LTCM Network.
The LTCM service allows manufacturers to communicate to its customers directly on the desktop of their computer. This service delivers results that are often times 5 times as effective as email marketing. End users are open to receive messages in this manner because they control which manufacturers they receive messages from, the topics of information that are of interest to them, and the frequency they receive messages. Users can select to receive messages once per day, once per week, or monthly on each individual topic. Placing this much control in the hands of the user, means that messages are read by the people that want to receive them.
Epson estimates that over 360,000 LTCM clients will be active on desktops within the next twelve months. As the installed base of LTCM clients grows, this will benefit all participating companies on the network. The Epson channel will be available for all existing LTCM users. Typically, between 20 - 30% of existing users will subscribe to channels from other participating companies.
Nelson Greenwood, Vice President of Marketing for Leader Technologies said, "we are excited to have Epson join other companies using the LTCM service. We think that providing a communication service that can be configured to match the desires of the individual makes it a very successful method for delivering various types of content. We have seen messages that garner a new 100% read rate depending on its subject matter. This can be invaluable when companies need to reach out to customers on critical subjects such as technical support announcements or critical updates."
"As the installed base of LTCM client applications grows, companies can reach out to an ever widening audience. This is becoming a very effective and important marketing tool for all types of companies to use," added Greenwood.
Leader Technologies is headquartered in Newport Beach, California, 714-757-1787, and is dedicated to producing superior product registration and CRM tools for the consumer products industry.
LTCM is a registered trademark of Leader Technologies, Inc. All other trademarks and registered trademarks are of their respective companies.
Top
January 4, 2010 For Immediate Release
 Leader Technologies and D-Link Enter into a Product Registration and LTCM Direct-to-Desktop Communication Distribution Agreement
Newport Beach, California - Leader Technologies Incorporated announced today that it has entered into an agreement with D-Link, a global leader in the manufacture and marketing of advanced networking, broadband, digital and voice communication solutions, to integrate Leader's PowerREGISTER electronic registration application and to distribute its LTCM® direct-to-desktop communication service on its products that ship worldwide.
D-Link will use Leader's number one selling PowerREGISTER application and service to help its customers quickly register their D-Link products. The PowerREGISTER service is translated in over 33 languages, including double-byte and right to left reading languages, and supports product registration worldwide. A host of post-registration services will be included such as immediate offers for warranty extensions and product specific upsell and cross-sell offers.
D-link will also integrate Leader's new LTCM direct-to-desktop communication service to better communicate with its customers on a range of topics from delivering technical support information and announcing new products, to offering tips on using D-Links products. The LTCM service allows manufacturers to deliver messages directly to the desktop of its customers computers that opt-in to receive messages and generates results that are often times five times as effective as email marketing. End users are more likely to respond to LTCM messages because they opt-in to receive messages from each participating company on subject matter that interest them and on their preferred designated frequency. Placing this much control in the user's hand means messages are read by people that want to receive them. With D-Link joining the list of companies using and distributing the LTCM client, it is expected that over 1 million LTCM clients will be in use by the end of 2010.
According to Nelson Greenwood, Vice President of Sales and Marketing at Leader Technologies, "The challenge many companies face is developing and nurturing a relationship with its customers. The first step in changing this is helping a company identify exactly who is buying and using its products. The PowerREGISTER system typically delivers registration rates of between 40 and 70% of products sold. Once identified, the LTCM direct-to-desktop system allows the manufacturer to reach out and communicate with those customers in one of the most effective means ever developed. We see results that are far superior to email. Our services benefit both the manufacturer and its end-user customers by delivering technical support messages, product announcements, tips for getting the most out of their products and more. We are excited to have D-Link join the distinguished list of over 50 companies that currently use services from Leader Technologies."
About Leader Technologies
Established in 1998, Leader Technologies has grown to be the world's leading supplier of electronic registration, triggered email marketing and direct-to-desktop communication systems. Leader offers services that make it easy for consumers to register the products they purchase and for manufacturers to conveniently and effectively identify and communicate with customers.
About D-Link
Founded in 1986, D-Link is a global leader in the design, manufacture and marketing of advanced networking, broadband, digital, voice and data communication solutions. D-Link meets the global networking and connectivity needs of digital home consumers, small office professionals, small-to medium-sized businesses, and enterprise environments.
Top
Fiber Optics Comes to Leader Technologies
Albuquerque, N.M., August 6, 2008 -- In August 2008, Leader Technologies (http://leadertech.com), the world leader in Product Registration, completed the installation of a new fiber optic infrastructure which will dramatically increase the bandwidth available for processing registration and related communications. Installed by Qwest Communictions over a 3 day period, Leader Technologies is one of several, non-government businesses in Albuquerque NM to bring fiber optic cabling directly into its facilities. "This provides us virtually unlimited bandwidth for collecting end user product registrations and sending related communications on behalf of our manufacturer customers. With our consistent growth over the last several years, we have seen our activity grow to multi-millions of transactions per month. We anticipate this trend to continue over the next several years as more customers discover the benefits of our systems and we want to insure we have the necessary bandwidth to accommodate any volume that will come our way" said Dana Wood, Director of Software Engineering at Leader.
The Qwest iQ networking Internet Port is a reliable and dedicated Internet access service over the advanced Qwest OC-192 Internet protocol (IP) network, one of the most sophisticated networks available. It offers an exceptional service level agreement (SLA) and some of the highest customer access speeds in the industry today.
FEATURES:
- OC-192 IP network
- Extensive peering arrangements
- Multi-protocol label switching (MPLS) fast reroute and core
redundancy
- Comprehensive SLA
BENEFITS:
- A state-of-the-art global IP backbone - no backbone congestion.
- Rapid access to content - users located domestically and around the world.
- 50 millisecond network recovery time.
- Network performance and availability.
Leader's backend infrastructure now includes multiple secure T1 lines alongside the new fiber optics network. In addition to these multiple data pipes coming into our Data Services facilities, Leader contracts services with multiple Internet Service Providers in addition to Qwest, to provide redundancy at the internet level for processing customer's data. This infrastructure, along with offsite servers located in another state, provides a robust system for collecting and processing millions of customer transactions in a secure and redundant fashion and is a key as to why so many of the world's leading consumer companies use Leader's services.
Top
|
|
