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Best Practices in Email Marketing
We've compiled an outline of items to consider when launching your next email campaign. Learn how to
build good HTML email, general email and CANSPAM requirements, obtaining opt-in email addresses,
avoiding the junk mail folder, optimizing email delivery, targeting responsive customers, and
getting better responses from email campaigns.
E-mail Marketing
- CNET
Don't do it yourself, let professionals do it for you. Outsourced
e-mail services help you reach out and touch prospects more
effectively. - article from cnet.com |
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| Email
Marketing is quickly becoming the marketing medium of choice
for large and small organizations alike. |
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| Source:
Forrester Research, January 2000. Direct-mail data come
from The Direct Marketing Association Statisical Fact
Book, 1999. 1 to 1 Magazine March 2001. |
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| Source:
IMT Strategies, 1999; based on a survey of 403 adult
Internet users. 1 to 1 Magazine March 2001. |
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| Source:
Forrester Research, January 2000; based on interviews
with email marketing managers from 22 traditional and
28 Net pure-play companies. 1 to 1 Magazine March 2001. |
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| Source:
IMT Stratagies, 1999. 1 to 1 Magazine March 2001. |
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