The PowerREGISTER system contains features and functionality that allows the manufacturer to turn a simple registration collection process into a true e-commerce and CRM(customer retention management) system. The PowerREGISTER system is designed to recognize exactly which product is being registered and present an interactive bounce-back, cross sell or email campaign accordingly. If registering a printer, the user is presented offers for supplies; if registering a disk drive, the user is presented with offers for media; if registering a software title, the user is presented with offers for compatible titles, and so forth. The manufacturer can structure automated email responses and email campaigns based on a variety of selection criteria. Once the email message is designed or the bounce back offer is created, the response is automatic each time a customer registers. "Thank You for Registering" messages or "Special Offer" emails are generated automatically. Also, specified URL "landing pages" can be incorporated into the registration process, moving the user to a manufacturer's online store or catalog during or after the registration process. Any special redemption coupons or offers can be included as part of the registration.