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Each month
Leader consolidates the registration data collected and posts these
results in a series of graphics and tabular reports to a secure web
area for each participating manufacturer. Various reports and analysis
can be tracked and presented each month. Registration data is broken
down by any question or category from the registration application
and include reports such as:
- Where,
when and how each product was purchased
- How
the user learned of the product
- Who
paid for the product: company or personal funds
- What
publications does the user read
- Does
the user prefer shopping online or in stores
Leader
will also create cross tab reports or perform analysis on the data
collected.
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