 |
|
Product registration is just the first step in understanding your customers. Through a variety of services Leader can provide, we will help you build a clearer picture of your customer so that you'll understand whom is buying and using your products, what features determined their buying decision, why they selected your product over the competitor's, how they learned about your product and more.
We'll take the demographic data collected and build a composite of your typical buyer for each product:
Gender: male
Age: 20 - 35 years of age
Where Used: home office
Typically shops for this product: Best Buy and Costco
When will buy again: 9 months
We will help you look at your customer data in new ways to help you understand current and predicted buying behavior so you can adjust your product development and marketing strategies.
In addition, we are specialists at taking various and disparate sources of data and integrating these into a single, standardized, clean and functional database that can be used for market research, analysis, reporting, direct mail, email marketing and other activities.
We will clean and standardize your data through:
- Data normalization
- De-duplication
- Email validation
- Merge / Purge
- Address verification
You will have access to this new and enhanced database through our CIAC (Customer Information Access Center) dashboard. You will be able to view automated reports, perform ad-hoc and multiple data field queries, and perform various list extractions.
All data collected and imported is the property of the manufacturer and not that of Leader Technologies. Leader never makes the data available to any outside person or third party unless required by the customer, and only then only with the express written permission to do so.
All data is backed up nightly and moved offsite to a secondary, secure location multiple times each week. A redundant set of data collection and data processing servers is maintained in a separate facility out of state.
Call or email us today to schedule a 12 minute demo to learn about our electronic registration, CRM and Database Management services at 1-949-757-1787 or sales@leadertech.com.
|
|
