LEADER TECHNOLOGIES > CASE STUDIES > 20% DISCOUNT OFFER 20% Discount Coupon Dramatically Increases Response Rates and Generates Sales! A leading Consumer Electronics Manufacturer dramatically increased its product registration response rates and sold significantly more products online by including a 20% discount coupon, redeemable at its online store, as part of its online product registration system. For many of the products this manufacturer shipped, there was no need to connect to a computer to use the product. This posed a problem to registering customers as this manufacturer had eliminated the standard in-the-box registration card. Card registration had become too expensive to enter into a database and the time lag between receiving the card and having the information available was too long. The question arose as to how to encourage the user to go online to register. This was successfully accomplished by giving the end user a clear benefit to registering their product by issuing a 20% discount coupon on specifically related products to the one just registered. The program entailed placing a flyer in the product box about the discount program, adding information to the user manual, adding stickers to the product box and posting information to multiple locations on its web site. Upon registering online, as part of the initial web pages the end-user sees, the manufacturer presents the 20% discount offer and has the user complete a small survey form. Once the registration has been successfully submitted, a unique 20% discount coupon is presented to the user. This has generated a significantly higher registration response and completion rate of the product registration form and has been the key factor in generating more than $50,000.00 per day in online sales. That's over 18 million dollars in sales per year. Providing users an incentive to register their product is a key component to generating higher response rates. Items such as "Technical Support" and "Warranty Information" have traditionally been used as key incentives. However, with the advent of online stores, providing a redeemable coupon is a major incentive that should be employed by all manufacturers. Leader Technologies assists in the deployment and servicing of the coupon in the following manner. Each month the consumer manufacturer provides Leader with a list of unique coupons to be issued at the time of product registration. Should this number of coupons fall to a pre-determined quantity, Leader automatically generates a request form to send to the manufacturer to obtain a new set of coupons. On the product registration "Thank You for Registering" screen, a coupon is pulled from the list provided and displayed to the end user along with instructions on how to redeem the coupon. In addition, a "Registration Confirmation Email" is sent to the end-user with the same coupon number and instructions on how to use the coupon. The manufacturer processes each coupon on their online store and electronically marks those coupons that have been used. Once used, they are no longer redeemable at the online store. Both a percentage discount or a "fixed" dollar coupon have been effective in generating increased response rates and additional product sales. Leader Technologies can assist with the development, delivery and processing of an Online Coupon Program for your company as well. We will help your company learn whom is buying your product, why and where they are doing so and increase sales at your online store. To learn more about an Online Coupon Program or any of our Electronic Product Registration Services, please contact Leader Technologies at 949-757-1787.