|
|
HTML Email | General Email and CANSPAM Requirements | Obtaining Opt-in Email Addresses
Avoiding the Junk Mail Folder | Known Email Filters | Optimizing Email Delivery | Design for Trackability
|
|
|
|
|
- Include your company's physical mailing address
at the bottom of each email piece you send.
- A conspicuously displayed unsubscribe link must
be included within every email.
- Subject lines must be descriptive in nature
about the content of the email. There are specific civil penalties about
the use of deceptive subject lines.
- The from line should be from you or your
business and not a sales pitch or marketing message
- Avoid using ALL CAPITAL LETTERS in the subject
line. Do not use exclamation marks (!) or question marks (?) in
the subject line.
- Do not start your subject line with a dollar
sign ($), the word “Free” or “Buy”, a
customer’s username, or the word “Hello”. Do not use
these words anywhere in the subject line: “for only”,
“FREE”, “GUARANTEED”, “savings”, or
the word “approved”.
|
|
- The CANSPAM law specifically bans the practice
of harvesting emails through an automated means. This means it's
now illegal to obtain email addresses by crawling websites. This
includes purchasing harvested email addresses from someone else.
|
|
- At the top of your email, include a statement asking the recipient to add you to their
safe-list or their address book to avoid interruption in the email delivery of your messages.
"To avoid interruption in email delivery, please add youremail@yourcompany.com to your safe-list or address book."
- Send your email using Leader Technologies'
Bonded Sender program, which will guarantee higher delivery of your
emails to hotmail recipients as well as whitelisting to other ISPs.
|
|
- Hotmail's new junk filter now disables links
(and images) to all emails that
are filtered to the junk mail folder. The only way a person can view
the
images or click the links in the email is if they click the "not junk
mail"
button and add the sender's email address to their contact or safe list.
This is a new process because before we could have people click on our
"Click here" to view images on the Web - link, where people could
quickly
bypass the hotmail filter to view the email.
Now people have to physically add the sender to their contact or safe
list
to view and click on the email received.
|
|
- All email recipient lists are run through our
mastermail database of known bad and unsubscribed email addresses to
clean your email list prior to delivery insuring a higher deliverability
rate for your email campaign. This list is updated in real time and
maintained by Leader Technologies.
- The best time to deliver your email is during
normal business hours Tuesday through Thursday. If your email lands in
inboxes during the normal work day, it is more likely to be opened and
clicked. The exception to sending emails on weekends is if your message
is relevant to the weekend crowd.
- Personalizing the subject line and/or email
content with the recipients First Name may give you a higher open rate
and click through rate.
|
|
- Use a special tracking link on your web site so you can monitor click through activity once the customer lands on your site.
- Embed graphics that can be tracked when viewed.
Contact Us
|
