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Implementing a PlayStation® electronic registration system is the ideal way to acquire important information about one of your most valuable assets, your existing gaming customers. With our PlayStation PowerREGISTER System, we help you increase the number of persons that register your products and help you learn more about your existing customer.
 The registration process happens automatically during the initial game setup period while the user's interest is at its highest. Becaused the registration system is executed during initial game setup or startup and presented to the user on-screen, there is a higher probability the user will register their game. The customer's information is entered using the game controller and the user is guided through the simple registration process.
Once the registration is complete, the information is sent electronically through the internet. The registration application makes all the necessary connections and the data is received by Leader Technologies' backend servers where it will be processed and stored in a secure database.
After Leader Technologies receives each registration record, a personalized registration confirmation email is sent to the user confirming the successful receipt of their registration data and initiating the line of communication between your company and each individual user. In the registration email confirmation, you can include promotional offers and other marketing material. As you build your customer database, Leader can implement and manage permission based email campaigns to customers that have opted-IN to receive such information.
The layout and branding of the PlayStation registration application can integrate seamlessly with the game, utilizing the same graphics and font styles, making it a natural component of the initial game execution. The registration application is burned onto the gold master PlayStation CD and then moved into production.
The PlayStation game registration process initiates the important one to one relationship between your company and your gaming customer. Utilize the registration process to gather valuable information about why your users purchase your games, how they learned about your games, why they selected your game over your competitors and other information that will help you build products that match the demands of your users.
All data collected during the registration process is the property of your company and not that of Leader Technoloiges. We act solely as a service provider to help you increase the amount of people that register your products and facilitate the dialog between you and your customer. As such the data we collect is either maintained in-house on your behalf or delivered to you for integration into your in-house databases. Leader has years of experience in delivering the data to you in a format that will easily import into your internal systems. In addition, all data collected on your behalf is presented to you in a complete set of online reports with an easy to use dashboard to help you get the most information out of the data collected.
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here to view quick animation of the PlayStation Registration Process. To learn more about how our PowerREGISTER for PlayStation can help your company grow its opted-in customer database, please Contact us at your earliest convenience.
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